During this 2017 brand development project I used key features from the existing brand and created a brand book that was more conceptual and create to give a holistic look and feel for the company. The brand book showcased Black Swan’s creativity and adaptability as a business. The book includes illustrations that were used across the web and print material, both internally and externally.

Colour and shape play a key role in the brand for Black Swan. While there is flexibility in all key elements the key design rules for marketing collateral focused on line illustrations mixed with colour balance and text. In this final image you can see how their brand worked across different formats.