Utilita wanted to create new branding to help give an identity to their new sponsorship of the largest concert and exhibition venue in the North East of England. These branding options aimed to be easily replicable across all arena related collateral.

Concept 1: CONNECTIVITY

This concept is all about connections, the cables of electricity which connect us all. These channels can be used to transport beams of light or for sound waves to travel through, connecting us all in the large-scale shared experience that arenas typically offer.

Concept 2: ELECTRIC

This concept is trippy, electric and retro. Using inspiration from Album art, 80s graphics and alternative youth culture.