Tessa reached out for help promoting her freelance yoga business within the local community. She wanted to attract new clients through word-of-mouth and foot traffic, so we focused on creating print materials that would feel personal and approachable. I designed a warm, welcoming poster sized for small community spaces like cafés, co-ops, and local shops, as well as a set of handout postcards she could carry with her and share during conversations or events.

The overall look and feel reflected Tessa’s friendly, down-to-earth teaching style, using soft colors, clean typography, and a hand-drawn illustrated style to create a sense of calm and openness. The goal was to make the materials inviting enough to catch someone’s eye, while also making Tessa feel confident and represented in how her business was being introduced.